A digital phone line looks like the phone on your desk. It behaves like software — which means you can finally tell it what to do.
For a hundred years, a phone line was a pair of copper wires nailed to your wall. It did one thing: ring.
A digital phone line is different. Your calls travel over your broadband, and the “line” itself lives in the cloud — so it can be shaped, routed, diverted and managed like any other piece of software.
Same number. Better phones. And a phone system your business actually controls — this is what that looks like.
Meet the desk phone, reimagined
HD speakerphone · colour touchscreen · powers over the network cable · no wall socket, no engineer
Know who’s calling before you pick up
The screen shows the caller, the number they dialled and who else is already on the line — so the right person answers, first time. Your company directory, call history and voicemail sit one tap away.
- See which number they rang. Sales line or accounts line — answer accordingly.
- Transfer with a tap. To a colleague, another office or a mobile — the caller just hears a click.
- Voicemail you can see. Messages listed on screen — play the one that matters first.
See who’s free — without leaving your chair
Every programmable key can watch a colleague’s line. The little lights tell you the whole office’s status at a glance — before you transfer a caller into thin air.
- Steady green — free to take the call
- Red — already on a call, don’t transfer
- Flashing — their phone is ringing; press to scoop the call to your desk
Digital means managed
An analogue line could only be changed by sending an engineer up a pole. A digital line is managed from a web page — by us, on your behalf, usually while you’re still on the phone telling us what you want.
Divert the main number to a mobile. Change your opening hours for a bank holiday. Add the new starter’s phone to the sales group. Small changes, done in minutes — not ticket queues.
One call to us and it’s done — no ticket ping-pong, no engineer visit.
Where does a call go? Anywhere you want.
The same number you’ve always had — nothing changes for them.
Checks the time, the day and your rules — in a fraction of a second.
Change the rules whenever you like — one call to us, live in minutes.
Everything your old line couldn’t do
One number rings three desks — or thirty. First to answer takes the call; nobody hears an engaged tone.
“Press 1 for sales, 2 for accounts” — a professional front door, recorded once, working around the clock.
Every message arrives in your inbox as an audio file — listen on any device, forward it, keep it forever.
Record calls on demand or as standard — for training, disputes and peace of mind.
Callers on hold hear your choice of music or messages — not silence and doubt.
Open, closed, lunchtime, bank holiday — calls follow your diary automatically.
See who’s free before you transfer — and scoop a ringing phone from across the room.
Existing numbers port across and stay yours — move premises and they simply come with you.
A new starter needs a phone? It’s a configuration change, not an engineer visit — add lines in minutes.
Your desk phone, your laptop and your pocket — all the same line
The desk phone is only one face of a digital line. The same number rings an app on your mobile and softphone on your laptop — so working from home, from a van or from the beach café looks identical to your callers. Answer at your desk, carry on from your car.
The phone that can’t really go down
Clearer than the line you’re on now
Digital lines carry HD voice — roughly twice the audio range of an analogue call. The difference is obvious the first time you hear it: less “sorry, can you repeat that?”, more getting on with it.
Audio bandwidth of a standard analogue call vs a wideband HD digital call. Bars indicative, not to scale.
Quality lives and dies on the connection underneath, which is why we supply that too — FTTP full fibre, SoGEA or a dedicated leased line, engineered to carry your calls first.
Not ready to go digital? You don’t have to be.
Most providers are using the January 2027 switch off to push businesses onto VoIP on their timetable. We’re different: if your alarms, lifts or card machines still need copper — or you’d simply rather wait — we can keep your analogue line running until 2030. Go digital because it’s better, not because you were pushed.
Businesses that made the move with us
“We have just moved to new business premises. Rebecca and the rest of the team have been exceptionally helpful and patient, making the process much less stressful.”
“I’ve been with this company for many years and they never fail to impress me… phone is always answered immediately and they quickly sort issues out and keep me informed. Prices are unbeatable too, highly recommend.”
Going digital, without the drama
How many lines, which numbers, who answers what. Ten minutes on the phone is usually plenty.
Numbers ported, routing configured, everything tested alongside your existing lines — before anything switches.
Yealink handsets, pre-configured. Plug each one into your router and your number is on it.
We flip over on your timetable. Your callers never notice — except the line sounds better.
Wondering what switching involves day-to-day? Here’s what changes — and what doesn’t. Pair the new lines with wholesale call charges and the saving compounds on every bill.
Get a digital phone line quote — and an honest read on timing
Tell us how many lines you run today and who supplies them. We’ll price the digital equivalent at wholesale rates — and if you’d honestly be better keeping copper a while longer, we’ll tell you that too.