Our cookie policy
Which cookies this website uses, why we use them, and how to change your choice.
The short version
- No advertising cookies.We don’t run third-party ads, and we never sell your data.
- Google and Microsoft only if you say yes.Their analytics cookies are only set after you say yes.
- Change your mind any time.Use the button below and your choice is reset straight away.
What cookies are
Cookies are small text files a website stores in your browser. We also use your browser’s built-in storage (called local storage and session storage), which works in a similar way. In this policy, “cookies” means both.
Some are essential: the site needs them to work, keep forms secure and remember your cookie choice, so they’re always on. Others are optional: they help us understand how businesses find and use the site, and they’re only set if you agree.
Your choice
When you first visit, a panel at the bottom of the screen asks about analytics. Say yes (“Allow analytics”) to allow all analytics, or No thanks to refuse it.
Our own site analytics, which only measures how the site is used so we can improve it, runs unless you choose No thanks. Google and Microsoft analytics are only set if you say yes.
If your browser sends a Global Privacy Control signal, we treat that as “No thanks” automatically and don’t ask.
If you choose No thanks, we may ask you once more after 30 days. You can change your choice whenever you like using the button below, or the Cookie settings link at the bottom of every page.
Your current choice: checking…
Every cookie we use
Always on Essential
| Name | Set by | What it does | How long |
|---|---|---|---|
| Your cookie choice ukw_consent | Us | Remembers whether you said yes or “No thanks”, so we don’t keep asking. | Until you change it or clear your browser |
| Visit session ukw_sid | Us | Keeps the site working smoothly during your visit and lets us count page views. It isn’t linked to you personally and isn’t shared. | Deleted when you close the tab |
| __cf_bmcf_clearance | Cloudflare | Protects the site from bots and attacks. Cloudflare Turnstile also checks our quote form is being filled in by a person. | 30 minutes (__cf_bm); up to 1 year (cf_clearance, only after a security check) |
Unless you say no thanks Our site analytics
| Name | Set by | What it does | How long |
|---|---|---|---|
| Site analytics ukw_vid | Us | Helps us understand how visitors use the site, so we can improve it. | Until you clear your browser or change your choice |
Only if you accept Google and Microsoft analytics
| Name | Set by | What it does | How long |
|---|---|---|---|
| _ga_ga_* | Google Analytics | Counts visits and shows how the site is used. IP addresses are anonymised and Google’s advertising features are switched off. | Up to 2 years |
| _clck_clskCLIDMUID | Microsoft Clarity | Shows how pages are used, such as where people click and scroll, so we can improve them. | 1 day (_clsk); up to 1 year (others) |
Some analytics tools can replay how a page was used, such as clicks and scrolling, to help us find problems. Anything typed into a form is always masked. We don’t use advertising, retargeting or social media tracking cookies.
Third parties
These companies set cookies on our site and handle data under their own policies:
- Google (Google Analytics): Google privacy policy
- Microsoft (Clarity): Microsoft privacy statement
- Cloudflare (security and form protection): Cloudflare privacy policy
How we handle personal information more generally, including details you send in a quote request, is explained in our privacy policy.
Browser controls
You can also block or delete cookies in your browser settings. If you block essential cookies, some parts of the site, such as the quote form, may not work properly.
We’ll update this policy whenever the cookies we use change, and the date at the top will show when.
Questions?
Call 0161 850 1288 or use our contact page. UK Wholesale Direct Ltd, Lytchett House, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA.